Resources Library by ANA

Overview of the telecommunications market in Russia

Cellular communications is the main segment of the telecommunications market in Russia that has been rapidly growing in the last years.The main indicators of growth are: cellular penetration and revenue exceeded wire line indicators in 2003; and...

Catalogue: ESOMAR Telecommunications Marketing Conference 2004

Authors: Alexander Pankin, Olga Malinkina

Company: KANTAR TNS Malaysia

November 7, 2004

The convergence revolution

Convergence is a broad term that defines the coming together of technologies and industries in delivering wired and wireless voice and data content.This paper assesses global Internet trends and examines the five key drivers of convergence in the...

Catalogue: ESOMAR Telecommunications Marketing Conference 2004

Authors: Brian Cruikshank, Nilesh Modi

Company: Ipsos MRBI

November 7, 2004

Government online

Increasingly governments are seeking to use the Internet to communicate in new ways with their citizens. This paper reports on research into the uptake of e-government services amongst members of the public.It was conducted over a three year period...

Catalogue: ESOMAR Public Sector Social Research 2004

Author: Douglas Dalziel

Company: KANTAR TNS Malaysia

May 9, 2004

Ads that click

Advertising pre-testing is the process where the potential of an ad is determined in terms of its ability to reach its intended target audience with a brand-recognized message and garner the appropriate response (short term persuasion and/or building...

Catalogue: ESOMAR Conference 2004: Technovate 2

Author: Indivar Kushari

Company: Ipsos MRBI

February 1, 2004

A fully automated quality monitoring system

This paper describes a fully automated quality monitoring system that in essence aims to 'take the researcher out of research'.By reengineering the traditional research process, it is possible to eliminate research turn-around time, let the system...

Catalogue: ESOMAR Conference 2004: Technovate 2

Authors: Per Lundgren, Andreas Nergård

Company: Ipsos MRBI

February 1, 2004

Do you grok the sly spin?

This presentation is about the radical changes that have taken place in the data landscape over the past three or four years. Of course it is related to the growth and infiltration of the Internet into almost every aspect of business, but that is not...

Catalogue: ESOMAR Technovate Conference 2003

Authors: Andrew Jeavons, Patrick Molloy

January 26, 2003

New Internet-driven choice modeling capabilities for global market research

This paper describes new choice-modeling capabilities that are enabled by Internet interviewing. Choice models implemented by means of "choice-based conjoint" trade-off exercises can now incorporate dynamic elements, such as customization of choice...

Catalogue: ESOMAR Technovate Conference 2003

Authors: David G. Bakken, James N. Nagel

Company: Harris Interactive (Europe)

January 26, 2003

Streaming media on the Web

In March 1999, Millward Brown Interactive conducted the first test ofStreaming Media on behalf of RealNetworks and their client 800.com.The results showed a very strong and statistically significant increase inad awareness and brand awareness for...

Catalogue: ESOMAR Worldwide Advertising Conference 2000

Authors: Nigel Hollis, Susan Blank

Company: KANTAR TNS Malaysia

November 1, 2000

E-investing and on-line services for affluent clients

This paper describes how financial institutions in the United States and the affluent are responding to the availability of on-line investment services. It provides lessons learned to date in an ever fast-changing environment. The results are based...

Catalogue: Financial Markets In Turbulent Times 1999: Guidance From Marketing Research

Author: Ellen Sills Levy

Company: Research Now SSI

September 1, 1999